STIX Marketing Advisors

Showing up beats showing off.

We run your social media so your business shows up consistently, looks active and credible, and stays top of mind — without you having to think about it.

One great post probably won't win the job. Being the business they've been seeing for months might.

What social media is actually for.

Not what the highlight reels say it's for.

What gets sold

  • Going viral

    A lottery ticket, not a plan. One spike doesn't make anyone call you.

  • Follower counts

    A big audience of the wrong people is worth less than a small one of the right ones.

  • Vanity engagement

    Likes from strangers three states away don't turn into booked jobs.

What earns trust

  • Showing up consistently

    An active presence tells people you're open, busy, and worth calling.

  • Looking credible

    When someone checks you out — and they will — what they find should match how good you actually are.

  • Staying top of mind

    Most people don't need you today. Familiarity decides who they call when they do.

Going viral is not a strategy. Being remembered is.

One post won't change your business. Showing up will.

Familiarity compounds. Every time you show up, you're a little harder to forget — and when someone finally needs what you do, you're the one they think of.

A row of small tick marks accumulating along a ruled line — each one a moment the business showed up — with a thin plotted line rising above them through three phases, presence to familiarity to trust, ending at a circled moment: the day someone needs the service and already knows who to call
Consistency is the whole mechanism. Not going viral — being the business people already recognize when it's time to hire someone.

Going dark doesn't make people wonder where you went. Most of the time, they just forget about you.

What STIX handles.

Everything between “we should really post more” and a presence that runs without you.

Strategy & direction

What your business should say, where it should show up, and why — decided before anything gets posted.

A plan, not a scramble

Content mapped out ahead of time, so showing up doesn't depend on someone remembering to.

Content, created

Posts written and designed to sound like your business — not like a template with your logo on it.

Publishing, handled

Consistent posting without you carrying it. That's the entire point.

Your real work, put to use

Job sites, finished projects, your crew — the material you already have, made worth posting.

Profiles that look attended

Current information, a presence that looks open for business — everywhere a customer might check.

One plan, not a silo

Social coordinated with the rest of your marketing, so everything points the same direction.

Straight answers

You'll always know what we're doing and why. No mystery, no jargon.

Fair questions.

  • Which platforms do you handle?

    The ones your customers actually use. Where your business should show up depends on who you serve and where they spend their time — that's a strategy decision we make together, not a preset package.

  • How often will you post?

    Often enough to look active and stay top of mind — and no more than your business can support with real substance. Consistency matters more than volume, and the right cadence depends on your business. That's part of the plan we build.

  • Who creates the content?

    We do. Writing, design, and planning are handled by STIX — built to sound like your business, not a generic feed.

  • Do we need to provide photos or videos?

    The best material comes from your actual work — job sites, finished projects, your team. You don't need to be a photographer; we'll tell you what's worth capturing and make it usable from there.

  • Will we see posts before they go out?

    You'll never wonder what's being published in your name. How hands-on you want to be is up to you — some owners want to see everything, some want it off their plate entirely. We set that up to fit how you work.

  • How fast will this get us leads?

    Honest answer: social media builds familiarity and trust over time — it's not a direct-response lead machine, and anyone promising a set number of leads from posting is overselling. It makes the rest of your marketing work better, because when people find you, they see a business that looks active and credible.

  • What about social media ads?

    Running paid ads on social platforms is part of our Paid Advertising service, where budget and targeting decisions belong. This service is about your organic presence — the two work well together, and we'll tell you if paid social makes sense for you.

Let's talk about showing up.

We'll tell you whether social media deserves a bigger place in your marketing — and what it would take to do it right.